A mobile telephone company has been thwarted in its efforts to put up a communications mast in Staffordshire.

Vodafone has been refused permission to erect the third generation (3G) mast on Liverpool Road in Kidsgrove.

Newcastle-under-Lyme Borough Council feared the structure would have a negative impact on the area. The town council also objected to the plans.

Vodafone says it has a duty to provide 3G coverage and will apply to put up the mast at the train station instead.

From Mast Network