FCC bureaurat decries media "commercialization"
05/27/05
A member of the Federal Communications Commission, Jonathan S. Adelstein, warned about the 'increasing commercialization of American media' and called on his agency to toughen its requirements and expand its investigations into the practice of product placement. 'People out there are frustrated by what they see as fake news and relentless marketing,' Adelstein told the Media Institute, a nonprofit agency specializing in communications policy and the First Amendment. 'The use of covert commercial pitches is penetrating deeper and deeper into our media.' ... Adelstein said he would like the FCC to mandate a clearer placement format that assures increased screen time at the end of TV shows to list product placements. He drew an analogy to political ads, which the FCC require carry sponsorship information on-screen for at least four seconds...
http://tinyurl.com/d4fbd
from Guerilla News
Informant: Thomas L. Knapp
A member of the Federal Communications Commission, Jonathan S. Adelstein, warned about the 'increasing commercialization of American media' and called on his agency to toughen its requirements and expand its investigations into the practice of product placement. 'People out there are frustrated by what they see as fake news and relentless marketing,' Adelstein told the Media Institute, a nonprofit agency specializing in communications policy and the First Amendment. 'The use of covert commercial pitches is penetrating deeper and deeper into our media.' ... Adelstein said he would like the FCC to mandate a clearer placement format that assures increased screen time at the end of TV shows to list product placements. He drew an analogy to political ads, which the FCC require carry sponsorship information on-screen for at least four seconds...
http://tinyurl.com/d4fbd
from Guerilla News
Informant: Thomas L. Knapp
Starmail - 30. Mai, 10:57
