The continuing deceptions of O2

I have saved the photo if anyone wants it and I have a lamp post mast photo, too.


Wood you believe it?

MEET the latest scheme by mobile phone giants to boost coverage – undercover masts. In a bid to deter complaints about ugly masts blotting the landscape, operators have come up with a cunning plan to disguise them as trees. The only snag, though, is that the 'tree-mast' still has to tower over its wooden rivals to ensure a signal.

The move has come to light as part of an application for an 82ft mast on the slopes of Portsdown Hill, which O2 wants to disguise as a Scots pine.

Spokeswoman Angela Johnson said: 'We need a mast in the area for changes in capacity as part of our 3G network. 'But we would try to reduce the environmental impact by disguising it as a tree to make it look as reasonable as possible.'

The firm's plan, though, has done little to alleviate residents' health fears. Grace Edney, whose home at The Thicket, Portchester, would overlook the mast, said: 'Disguising it is just as dreadful and only hoodwinking people. You can hide it, but you can't get away from it.' O2 has applied to Fareham Borough Council for permission to build the mast on land at the Fitness First health club, in Down End Road, Fareham, where two masts, belonging to competitors Orange and Hutchison 3G, already stand.

15 March 2005

From Mast Network


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März 2005

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