How many trees does it take to produce 350 million Victoria's Secret catalogs each year?
"Yesterday, activists in 12 cities, including New York and San Francisco, unfurled banners and distributed leaflets at Victoria's Secret stores, a company official said."
Victoria's Secret focus of environmental group's ire over paper use
Dec 3, 2004 3:13AM
The Columbus Dispatch, Ohio
Dec. 3--How many trees does it take to produce 350 million Victoria's Secret catalogs each year?
Too many, says a California environmental group that organized protests yesterday in Columbus and other cities.
San Francisco-based ForestEthics says forests in the foothills of the
Canadian Rockies in Alberta are being destroyed to supply paper for
Victoria's Secret and other large catalog companies.
In October 2003, the group identified Victoria's Secret, a division of
Columbus-based Limited Brands, as the No. 3 catalog producer and in recent months stepped up a campaign against such paper use, which includes protests.
Yesterday, activists in 12 cities, including New York and San Francisco, unfurled banners and distributed leaflets at Victoria's Secret stores, a company official said. Kristi Chester Vance of ForestEthics said protests were planned in 100 cities.
In Columbus, private security guards halted a protest at Easton Town Center within a minute. A dozen protesters, mostly college students, regrouped at Morse Road, unfurling a banner that read, "Victoria's Dirty Secret: They Destroy Endangered Forests.' ForestEthics wants the company to boost the recycled paper content of its catalogs to 50 percent in five years.
Little recycled paper goes into the publications: 25 million clearance catalogs contain 10 percent recycled paper while the rest contain none.
Limited Brands spokesman Anthony Hebron said the company is working with its paper supplier, International Paper, and other potential suppliers to develop suitable paper with higher recycled content.
"We are doing some testing right now on how we're going to increase the percent of recycled content' in the catalogs, Hebron said.
He said clearance catalogs will contain 50 percent recycled paper by February and that the company wants to get paper containing 10 percent recycled content into its regular catalogs as soon as possible.
Hebron called the company a leader in waste reduction and paper recycling. Last year, it recycled 720 tons of office paper, 10,300 tons of cardboard and 410,000 pounds of alcohol-containing products.
"They need to look at our true record, and it's a pretty good one right now,' he said.
Hebron said recycling efforts predate a meeting in May between company officials and ForestEthics representatives.
Informant: Deane T. Rimerman
Victoria's Secret focus of environmental group's ire over paper use
Dec 3, 2004 3:13AM
The Columbus Dispatch, Ohio
Dec. 3--How many trees does it take to produce 350 million Victoria's Secret catalogs each year?
Too many, says a California environmental group that organized protests yesterday in Columbus and other cities.
San Francisco-based ForestEthics says forests in the foothills of the
Canadian Rockies in Alberta are being destroyed to supply paper for
Victoria's Secret and other large catalog companies.
In October 2003, the group identified Victoria's Secret, a division of
Columbus-based Limited Brands, as the No. 3 catalog producer and in recent months stepped up a campaign against such paper use, which includes protests.
Yesterday, activists in 12 cities, including New York and San Francisco, unfurled banners and distributed leaflets at Victoria's Secret stores, a company official said. Kristi Chester Vance of ForestEthics said protests were planned in 100 cities.
In Columbus, private security guards halted a protest at Easton Town Center within a minute. A dozen protesters, mostly college students, regrouped at Morse Road, unfurling a banner that read, "Victoria's Dirty Secret: They Destroy Endangered Forests.' ForestEthics wants the company to boost the recycled paper content of its catalogs to 50 percent in five years.
Little recycled paper goes into the publications: 25 million clearance catalogs contain 10 percent recycled paper while the rest contain none.
Limited Brands spokesman Anthony Hebron said the company is working with its paper supplier, International Paper, and other potential suppliers to develop suitable paper with higher recycled content.
"We are doing some testing right now on how we're going to increase the percent of recycled content' in the catalogs, Hebron said.
He said clearance catalogs will contain 50 percent recycled paper by February and that the company wants to get paper containing 10 percent recycled content into its regular catalogs as soon as possible.
Hebron called the company a leader in waste reduction and paper recycling. Last year, it recycled 720 tons of office paper, 10,300 tons of cardboard and 410,000 pounds of alcohol-containing products.
"They need to look at our true record, and it's a pretty good one right now,' he said.
Hebron said recycling efforts predate a meeting in May between company officials and ForestEthics representatives.
Informant: Deane T. Rimerman
Starmail - 4. Dez, 15:53
