Splenda is about to invade schools, thanks to a joint agreement between McNeil Nutritionals, which manufactures the artificial sweetener, and PTO Today, a firm that offers marketing and fund-raising help to parent groups serving kindergarten, elementary and middle-school kids.

The campaign will encourage parents and kids to use Splenda in preparing low-sugar treats for future bake sales. Some "perks" of the campaign include:

* Providing recipes for school bake sales

* Offering tips on how to incorporate fitness into a healthy eating plan

* Distributing a free bake sale kit, "Sweet Success: The Better Bake Sale Kit" for school parent groups

* Sponsoring an "Ultimate Bake Sale" contest

McNeil Nutritionals claims this "updated model" of bake sales would address concerns about nutrition and calories by providing a lower-sugar option.

Yahoo Finance August 23, 2005

Dr. Mercola's Comment:

If you've been keeping up with Splenda news through my Web site, you know the great sales job McNeil Nutritionals has done to make the sweetener seem natural, healthy and more palatable to the public, lately
//www.mercola.com/2005/jul/28/splenda_cavity.htm with the help of the FDA.

In fact, Splenda is anything but natural and healthy, and it is "made from sugar" only in the same way that gasoline is "made from plants." Splenda has been linked to a number of
//www.mercola.com/2005/jan/8/splenda.htm toxic side effects, including shrunken thymus glands (up to 40 percent shrinkage), enlarged liver and kidneys, reduced growth rate, aborted pregnancy and diarrhea.

These bake sales are just one more marketing move,
//www.mercola.com/2005/apr/2/splenda_propaganda.htm among many, that takes advantage of the fact that the average consumer hasn't a clue about the side effects of Splenda. If you still believe -- just because the FDA approved it -- that Splenda is at all safe for you, I urge you to review
//www.mercola.com/2000/dec/3/sucralose_testimonials.htm my extensive testimonials page, chock full of heartbreaking stories about the toxic effects this artificial sweetener may inflict.

An interesting side note is that if you are reading this you are not in England, as we have to restrict this content from England. Tate and Lyle, the manufacturer of Splenda, has threatened legal action if we tell the truth about Splenda in the UK. Unfortunately, England has archaic libel laws that allow companies to sue media for items that are guaranteed as freedom of speech in the United States.

Related Articles:

Splenda Marketing Accused of False Advertising, Misleading Public

Controversy Surrounding Splenda's Deceptive Marketing Campaign

Splenda is Not a Healthy Sweetener

More information on aspartame and Splenda on
//www.wnho.net - click on aspartame, and

Source: via namaste publishing: From: Dr. Betty Martini, D. Hum Sent: Friday, September 16, 2005 8:24 PM Subject: Splenda Working its Way into your Child's School Date: Fri, 16 Sep 2005 14:55:12 -0400



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